The
MEDIA-TECH EXPO 2008 theme:
Duplicated
Media has
along life!
Cost - FREE
to pre-registered attendees and presenters.
Please register your intention to attend
the conference,
indicating the
number of colleagues attending from your company
and whether they would like to attend the dinner on 7 May 2008
following the conference.
Otherwise cost is $150.00 for the
day.
You
should also register for FREE attendance to the MEDIA-TECH EXPO to
facilitate entry.
Special IDDA membership offer during Media-Tech EXPO –
Only US $180 to December 2010.
The
conference will follow the IDDA
format of several industry experts in each session, covering a large
amount of
information in the shortest time.
This will be an opportunity for
attendees to
keep abreast of emerging trends and challenges in the media duplicating
industry.
There
will also be
opportunities to meet with your industry
colleagues discussing their
views and sharing their experiences.
PROGRAM FOR
May 7, 2008, Registration 8.30 am, Start of Conference
9.00 am.
This year’s MEDIA-TECH Expo, the definitive equipment trade show
for the optical media industry,
will be held May 6-8 in Hall 5.0 of the Messe Frankfurt in Germany.
IDDA Members and Speakers are invited meet on May 7, 2008 for complimentary dinner, where there will opportunities for in depth discussions with both speakers and other duplicators.
The
IDDA Conference is NOT in the same hall as the MEDIA-TECH EXPO.
We are in the “Forum” building and we are on level C, room called
Substanz
Entrance
from Ludwig Erhard Anlage and then left to the Forum.
See plan below.
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Morning Session – mostly
about discs |
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09.00 am |
Welcome and opening
Remarks |
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09.10 am |
Printing
Shootout followed by Panel with Suppliers |
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Presenters: |
Fouad DICK, IMT
IMEDIA TECHNOLOGIES Ms. Judy Tam, Hanky and Partners Alexander
Normann, |
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Synopsis: |
Here we will have
presentations from disc printing technology suppliers, The graphic appears at
ftp server, ftp://220.233.70.1/ User
Name: idda Password: idda, and where attendees
will be given samples from each supplier. Each supplier will discuss
the capital costs, unit costs, speed and special features to help you
plan your disc printing future. You will never have a better
opportunity to compare technologies. Obviously no one machine will
score best on price, capital cost, PMS color, blues, tones etc, so
there can be no winner overall, just what each attendee considers as a
winner for their own purposes and budget. We will be including
solutions for short run printed pockets. On completion of the
presentations, we will invite the presenters to join us for a panel
discussion, with questions, comments and views from the floor. |
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10.40 am |
Coffee Break |
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11:00
am |
Qflix -
Another |
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Presenter: |
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Abstract: |
Disc manufacturers have
been looking for a cost-effective method of on-demand digital content
delivery. Qflix offers that solution with technology that allows
manufacturers to manage custom and short-run orders. This session will
show how Qflix and their partners can help your business implement a
complete solution with systems and standards for preparation and
duplication of content-protected short-run titles as well as
alternative methods of electronic content delivery. |
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11:20
am |
On-Demand
customised video |
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Presenter: |
Franco Leoni on behalf of
Discs-on-Demand Pty Ltd Australia Philip
Hall of DVD on Demand Ltd UK |
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Abstract: |
DVD on Demand gives the customer the power
to choose what they want on their discs rather than being stuck with
someone else’s preferences – as an example, from the web or a kiosk you
can pick the tracks YOU want on a music video or the goals YOU thought
best on a sports compilation. These
are opportunities for duplicators to create
a different business model. |
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11:40
am |
Copy
Protection & Content Control, |
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Presenter |
Mathew Gilliat-Smith: CEO, Fortium Technologies Ltd. |
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Abstract |
Mathew will describe
Fortium's DVD DRM software, which has been tested thoroughly by
independent labs and found to be 100% compatible with players. This
technology retains high levels of
protection, unlike CSS, and Duplicators can offer this Copy
Protection today, just by signing of a Licensing agreement, downloading
of the software, then paying Fortium's per unit fees. |
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12:00
pm |
MPEG-LA
Program |
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Presenter |
Bill Geary VP of Business Development of |
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The MPEG LA program is
where the patent holders for content creation as a group collect a
royalty fee of US.03 on very disc that carries MPEG-2 content. Hear about your obligations and how to
simply do the right thing. |
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12:30
pm |
Ideas
for Duplicators |
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Presenter |
Bob Jacobson of Mixonic
Custom Media. |
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Abstract |
There are opportunities
in offering on-line duplicating services, and how best to benefit from
this technology. |
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12.45 pm |
Comparative
equipment costing |
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Presenter
Franco Leoni of Adeste |
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Synopsis: |
Franco Leoni will be
showing an template with carefully measured time studies that can be
used to help determine the comparative cost of various processes. A
very useful item that makes attending the conference worthwhile if you
are thinking of any equipment purchase. |
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1:00 pm |
Lunch Break |
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2:00 pm |
Duplicating
onto 'Flash' Memory and New Media |
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Presenters: |
Paul Norbury, Cardwave
Services Ltd
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Synopsis: |
This is a product with
which disc duplicators must be involved. Pre-recorded Flash memory
is going to be big for cell phones, navigation systems, gaming
consoles, audio, marketing materials and other uses. Learn about
encryption, partitioning, hidden files and serialisation. Paul Norbury will explain
why flash memory prices vary, what to look for to ensure quality and
reliable products, and why flash memory quality is so important. Olaf Meier will give an
illuminating presentation on the types of solid state memory, and
describe some automatic and manual memory card duplicators. The trend
figures are very impressive. |
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3:00 pm |
Coffee Break |
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3:30 pm |
First Webinar during MEDIA-TECH - maybe
the first during any conference. Presenters will be able to answer
questions either by text or voice - either in the MEDIA-TECH conference
room or from your computer. |
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Presenters |
Bernhard Kirschner in Australia Gary Montgomery – Director of Marketing, Media Storage Division, Jeff Shiner, Spansion in USA Kennan Yilmaz of Data I/O Corporation in USA |
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Spansion is
the largest company exclusively focused on Flash memory solutions, incorporated into electronic
products from OEMs, including the top ten handset, consumer electronics
and automotive OEMs around the world. |
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4:30 pm |
Looking at
Costs, Increasing Sales, Profit Opportunities |
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Panel: |
What are the new opportunities offered by new technologies that fit in your existing business? How does a duplicator set up and offer a localized DVD on Demand service? Are we facing prosperity or poverty? Discuss the ideas and solutions from your peers in the industry who will crystalise the concepts of the conference.. |
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The MEDIA-TECH Conference
2008 theme:
The
MEDIA-TECH Conference 2008
theme:
Emerging Trends &
Challenges in Media
Manufacturing
The
conference followed the
proven two-day format with presentations from industry experts,
offering
attendees the opportunity to keep abreast of emerging trends and
challenges in
the media manufacturing industry.
PROGRAM PRESENTED
Day 1:
at 6.45 pm
on Monday 3 March 2008 for complimentary dinner.
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Opening Remarks |
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Presenter: |
Marianne Sernevi,
Chairwoman, MEDIA-TECH Association |
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Keynote |
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Magnetic Storage |
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Presenter: |
Pat
Wilkison, Vice President of Marketing and Business Development, STEC’s |
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Synopsis: |
This presentation will
review the performance needs of three applications that require high
random reads and writes. We will compare how Enterprise HDDs, standards
SSDs and optimized SSDs perform in Video-On-Demand applications, in a
File/Web Server, and in an Online Transaction application. We will
demonstrate the unique capabilities of NAND-based SSD to alleviate one
of the last major bottlenecks in storage technology. |
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GB Dual Layer Blu-ray
Production |
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Presenter: |
Mike Mitchell, Sony DADC |
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Coffee Break |
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Duplicating
onto 'Flash' Memory and New Media |
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Presenters: |
Paul Norbury,
Cardwave Services Ltd UK Bernhard Kirschner, CD-ROM Services Australia |
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Synopsis: |
Pre-recorded Flash memory is going to be big for cell phones, navigation systems, gaming consoles, audio, marketing materials and other uses. Learn about encryption, partitioning, hidden files and serialization. This is a product with
which disc duplicators must be involved. |
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Discussion about the
Requirements of Modern, Cost Effective Optical Disc Production and
Delivery |
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Moderator: |
Elizabeth Toppin, Editor,
One to One & MediaPack Magazines |
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Panelist: |
Bruce Nazarian, President
DVDA Association |
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Lunch Break |
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Contecting
Digital with Physical Media |
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Presenter: |
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Copyright
Review |
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Presenter: |
Sponsored
by AIMMA: |
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This
presentation will cover many of the steps used in the industry, and
logical processes used to insure that Intellectual Property rights are
in place. We will look at the tools specifically from the perspective
that Synchronicity Mastering uses, being the glass mastering house, and
how these help the replicator with our shared responsibility. |
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Fascination Blu:
Replication & Mastering |
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Presenter: |
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Synopsis: |
SINGULUS’s BLULINE II
SL/DL |
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Coffee Break |
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Leasing, What is the
Advantage |
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Presenter: |
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Synopsis: |
In today’s declining
credit markets and challenging economy how are companies of any size
expected to fund capital expenditures? This presentation will
cover the basics of lease financing products, traditional bank
financing products, and the advantages/disadvantages of each.
Discussion will include underwriting principles, asset valuation,
credit evaluation, repayment structures, tax implications, and
collection. |
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Testing Blue media,
similarities and differences |
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Presenter: |
Marianne
Sernevi, AudioDev, Vice President Sales and Marketing |
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Synopsis: |
In this session we will
do a brief comparison between testing of today’s DVD with the new Blue
discs, what are some of the important parameters and how do they
compare with DVD testing? We will look at both the electrical testing
and its differences and also at the physical properties that need to be
measured. We will discuss how to meet these challenges using the
AudioDev ETA equipment for physical testing and the CATS equipment for
the electrical testing of the media. |
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Protecting
Content on Optical Disc Session |
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Presenters: |
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Abstract: |
Protecting
content on optical disc has been a traditionally been difficult and
time consuming task. Not true with some of the newest generation of
technologies. In this session, X-Protect, Macrovision, and Fortium
Technologies will present an overview of the application, content
requirements, compatibility, and licensing models of their products as
well as how those technologies integrate into replication and
duplication workflows. |
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Looking at
Costs, Increasing Sales, Profit Opportunities |
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Presenter: |
IDDA – Panel |
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Synopsis: |
How do
duplicators face the challenge of low priced office disc duplicating
systems? What are the new opportunities offered by new technologies
that fit into your existing business? How does a duplicator set up and
offer a localized DVD on Demand service? Are we facing properity or
poverty? Hear the
ideas and solutions from your peers in the industry. |
Networking Party
Day 2: Start of Conference 9.00 am
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Presentation about the
Solar Market |
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Presenter: |
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Strategy for BD/HD Content |
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Presenter: |
BDA, TBA |
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BD Challenge in |
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Presenter: |
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Coffee Break |
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Blu-ray Disc Brings Hi
Def Home |
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Presenter: |
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Synopsis: |
Consumer use of
recordable optical disc always relates back to its original purpose:
storage, distribution and playback of AV content, whether it is high
def playback of e-photos, HD camcorder footage, storage and
distribution of downloaded HD movies, and so on. To make recordable
products meaningful for consumers, there must be a widely accepted
publishing format and a large installed base of players to create a
ubiquitous sharing/playback platform. Blu-ray is the HD publishing
format leading the way for consumers and will open up new applications
in other markets. |
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Advancements in Optical
Disc Decorating – Where we have come from and where we are going |
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Presenter: |
Steve Gilbertson, President, North America for
Kammann Machines |
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Synopsis: |
Optical disc decorating techniques have
evolved from simple one color deco to sophisticated hexachrome color
separations. The goal is the same but the challenges of meeting the
production requirements are pushing the technology. Optical disc
decorating has forced a once analog printing process to become digital.
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High Definition media
quality control: |
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Presenter: |
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Synopsis: |
This presentation
provides an objective technical overview of offline testing and result
interpretation throughout the entire production process, from
pre-mastering through to packaging, along with a cost/benefit balance
analysis. |
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Lunch break |
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Inspecting for High
Definition Formats |
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Presenter: |
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Abstract: |
The latest development at
Xiris is the ID3500 IdentCode verification system. The new patent
pending optics will produce superior images that will significantly
improve the reading performance on low contrast discs such as Blue Ray. |
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Vixible – A “clear”
packaging improvement! An innovative concept to drive greater
value for High Definition formats & other packaged media! |
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Presenter: |
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Molding Technologies for
Blu-ray Disc™ |
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Presenter: |
AWM |
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Coffee break |
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Stamper Finishing
Considerations |
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Presenter: |
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Qflix -
Another |
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Presenter: |
Jim Taylor General Manager Advanced Technology
Group Sonic Solutions |
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Abstract: |
Disc
manufacturers have been looking for a cost-effective method of
on-demand digital content delivery. Qflix offers that solution with
technology that allows manufacturers to manage custom and short-run
orders. This session will show how Qflix and their partners can help
your business implement a complete solution with systems and standards
for preparation and duplication of content-protected short-run titles
as well as alternative methods of electronic content delivery. |
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Mail Marketing: New
Mailer Options that can save your Customers Money in the Face of
Increased Postage Costs |
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Presenter: |
Barbara Reinecker,
General Manager, The Alan Company |
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Synopsis: |
A review of the recent
postal rate increases and changes to the media and standard mail
categories, and how they affect how your customers mail CDs and
DVDs. Presented by a representative of a leading mail/fulfillment
house currently working with replicators and duplicators, this session
will offer suggestions and ideas that you can use to help your
customers achieve more efficient and cost effective disc mailings under
the new constraints. |
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Printing
Shootout Update (Panel with Suppliers) |
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Presenters: |
Sponsored by
the IDDA Pete O'Connor, Epson America Inc. James
Krainock, Teac Paul Hebert,
Tapematic Michael Sein
of SecMedia/CDigital Steve Gilbertson, U.S. President of Kammann |
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Synopsis: |
Here we will have presentations from disc technology suppliers, The graphic appears at ftp server, ftp://220.233.70.1/ User Name: | ||